I help smaller Healthcare, Mission-Driven & Greater-Good organizations build brands bigger than their size | Brand Strategy, Logo & Identity Systems, Graphic Design

What I can do for you

Most branding starts by asking who you want to be. I start with who you already are—usually the strongest thing you’ve got, and the hardest to see from the inside. From there, the work is making it land with everyone else. I handle brand strategy and positioning, logo and visual identity systems, brand guidelines, and the campaigns and marketing materials that carry your message everywhere a person sees you. Design that reads fast, holds up across platforms, and does the job in the real world, not just in the meeting. My experience has been focused in nonprofit, mission-driven, healthcare, and medical device branding. In these worlds, clarity and trust aren’t nice-to-haves. They’re the whole game.

I work with startups, growing teams, and organizations under 100 who’ve grown past their initial communications but aren’t ready for total agency support. You get senior creative direction and hands-on design from someone who’s done exactly this for two decades—available fractional, freelance, or on contract, without the cost of a full-time hire. When a project needs more than design—copywriting, web development, strategy—I bring in trusted partners I’ve vetted myself. I also back up agencies and recruiters who need experienced creative leadership without adding headcount or headaches.

A rebrand, a first real brand, or getting ready for what’s next—whatever it is, I’m in it with you. Partner, not vendor. Invested in whether this works, not just whether it ships. What matters most is simple: your work, understood. That’s when people connect—and connection is what moves them to act. Let’s talk.